Our world would be meaningless without women. Their courage, combined with their amazing tenderness, saves our world every day. March 8th was International Women’s Day.
Greetings and respect, tonight we have the 97th session of Radio Bidar with the presence of Ms. Sanam Eshratkhah, LinkedIn profile optimization expert and LinkedIn strategist, on the topic of effective presence on LinkedIn for the purpose of finding a job. Ms. Eshratkhah, you are very welcome. Please tell us about yourself and your work experiences, and then we will have a question and answer session with the friends who are present in the session.
I would like to ask. My age is Eshratkhah. I hope that you are an expert in optimizing LinkedIn profiles and LinkedIn content strategy.
I have been working in the social media marketing field for about three years and in the content marketing field for about five years and now I have been focusing on LinkedIn for two years. In the two years that I have been working on LinkedIn, I have mostly optimized my LinkedIn profile and helped people improve their LinkedIn presence. I have had more than ten organizational trainings in the LinkedIn field and now I plan to continue on this path and help people and businesses to increase their visibility on LinkedIn.
The issue is how to have an effective presence on LinkedIn and how to do a better job search with my effective presence. Let’s get to the question of why LinkedIn is important for job search. Because there are 41,000 positives and 41,000 skills on LinkedIn, and we can 100% have one of these 41,000 for ourselves.
Of course, that means our specialties will be other than these 41 thousand. And why should we choose LinkedIn for job hunting when there are 69 million companies listed on LinkedIn, each of which has job postings that 100% cover at least one of our skills. We have a real but interesting statistic on LinkedIn that eight people are hired on LinkedIn every minute.
We have 101 job postings every second on LinkedIn, which means that 101 job ads are published on LinkedIn every second, and 67 percent of recruiters consider people they hire through LinkedIn and, as the saying goes, they have determined and accepted their assignments. That’s all we can say about LinkedIn, it’s a good place for us to look for work. So what can we do now to optimize our account to get it seen more? First of all, our profile cover and profile banner should be clear and up-to-date, which is the first step to optimizing our account.
The second is our headline, meaning the things that are seen when someone enters our profile. One is our profile and cover, and the second is our headline. Now, what should our headline be? I wrote the formula for it here for you. First, we write our job title.
Then we write our clearing skills. And then we say what we can help you with. That is, the employer who logs into our account will understand what we do by seeing our headline.
What expertise do we have and how can we help them? And the part that really helps us in optimizing our profile is the devotion section. Writing the devotion section is very important.
Because we actually write the story of our career path in the form of a story and write it in the worship section. With these three sections, by completing these three sections, actually these three main sections and the showcase in fact our profile, we can optimize our profile. Now, in the continuation of this optimization, we come to smart networking.
Now why did we call it smart networking? Because the network that we are going to build for ourselves will actually both define our career path and make the job advertisements we see more and better. That’s why it should be smart networking. In fact, in the first stage, we come, find key people in our field and connect with them, send a connection request, and the connection request that we send should not just be a connection request.
We definitely check people’s profiles and if they are in the same field as us, have the same goals, we select them and if possible we send them a message, a personalized message and ask them to connect. Then I said the second thing as strongly as the first. We send the same personalized message and ask for a connection.
The case of the three booms in our network is the Bushmand Motivational Network. What does it include? It includes likes, it includes comments, and it includes messages that we send to the network. You might be wondering, well, what did likes and comments do to finding a job and what did they do to this goal that I have? Well, it does a lot.
See, when we’re talking about an optimized account, how is an account optimized? One is filling out the form I sent in the previous slide. One is proper networking and interacting with the network.
How are we seen? When we interact. When we send them a message. What message? For example, it’s their birthday and LinkedIn notifies us that someone in my network has a birthday today.
We send a message and wish them a happy birthday. We like the post they make, plus we comment. So a mere like is not enough.
Four Romans: Another thing that helps a lot in optimizing our account is joining groups that are in our own field and have many experts there. There are employers, there are HR people, there are CEOs. So we also join these groups and work in these groups.
This is how we make a network of our own. Content, our content strategy. Content of the Shah.
In fact, why do we say content is king? Because the content that we publish, the content that is published, the content that is written through us, shows how professional we are in our work and how much it is necessary for people to express and read the content that you publish on your account. We really need to emphasize this very much, the way content is king. Content determines our path.
Content that shows our dedication and content that is interactive and people express and interact with our content is great and it gets to the point where LinkedIn puts that crown on our head. Another thing we do is we connect with employers because employers and CEOs or funders and influencers even come to connect with them. How do we connect with them? Here we can’t just send a simple connection request and they can confirm that they are sure it won’t work this way. When we want to actually connect with these key people, we must write a message for them.
A personalized message. My message should be official. We should definitely confirm that we saw your profile. I would like to stay in touch with you. We can even mention here that if you need any help that I can give you, I will be happy to be at your service. We can no longer send simple connection requests to these people. Friends, there is one very important point to know about connection requests. If we have more than five, six, seven connection requests a day, LinkedIn will unfortunately assume us as robots and close our account. So let’s limit the number of connection requests, but send requests to everyone. Now let’s look at our next item, how to be more visible in searches. The first thing that helps us a lot is optimizing our content with keywords. What are keywords? The keywords we need are actually the phrases that we wrote in our headline as our expertise. These phrases should be repeated several times in our account, repeated in our favorites, so that the phrase actually fits in. For example, if I am a LinkedIn optimization expert, I have this phrase in my headline, in my phrase, in my skills, and in my experience. That is, I have used this phrase in several places so that this word fits in my profile. In fact, digital marketers know this better. I do SEO. I actually do SEO on my profile like they do on a website so that it is more visible in Google searches and appears on the first page of their site. We do the same thing with our profile. So optimizing the profile with keywords becomes our endorsement and recommendation. Let’s not forget about endorsements and recommendations. Endorsements really help to build credibility and increase our dedication to our skills, our profession, and the work we actually do. Now, how do we do this? Our previous projects, our previous employers, ask them to confirm our skills, endorse us, ask our friends to endorse our skills, and be sure to get recommendations from your employers. These are two things that I myself forget. I really want to ask my friends to be my friends. But don’t forget that these two things help a lot in validating your career and your division. Make the most of the Open to Work section. When we become Open to Work, just putting a green bar that doesn’t say Open to Work on our profile won’t help us at all unless we add a skin to our profile as soon as we add Open to Work and mention our division in it, mention our experience, and mention the help we can provide to organizations and employers, and publish this in the form of a skin. And if you have invested a lot of time in your interactions, if you have organized the Open to Work skin and your interactions with your network well, be sure that your network will come too. And when you are Open to Work, it helps you achieve your career goals. They repost, they comment, and this makes you more visible. And if you use your Open to Work with the right skin, it will be more visible in searches and more employers will be able to see your account. You should be sure.
23
Summary of Episode 92 of Radio Bidar – Machine learning Startup 
Episode 89 of Radio Bidar Podcast: A Look at the Present and Future Predictions of Robotics by Pouyan Asgarian 
Episode 02: Software Product End to End with Salah Abdelnaby 
Podcast: HCI human computer interaction with Stef 
